Rev Your Engine

Rev Your Engine

Rev your engine—your content engine, that is.  Content engines are a critical part of effectively marketing your business as it’s a composite of the people, processes and tools you use to deliver your marketing messages in a high quality, targeted, and...
Ways to Create More Content

Ways to Create More Content

You Need to Create Content As a business owner in 2018, you surely hear the words: “You need to create content” more often than you’d like.  It’s a fancy way of saying, “Create things on the internet in the form of blog posts, podcasts,...
How to Get Your Customer’s Attention

How to Get Your Customer’s Attention

The internet streets are busy.  It’s hard to get anyone’s attention unless you really have something they want or are specifically searching for.  Just imagine Times Square in New York City times a million—that’s the internet.  That’s why...
If You Hate Writing Blogs, Do This

If You Hate Writing Blogs, Do This

It’s no secret that the amount of content you create and put into the world (marketplace) displaying your expertise and how your business can serve the target customer is directly related to the amount of revenue you will generate.  So, if you’ve already...
Email Marketing IS Necessary

Email Marketing IS Necessary

Email marketing IS necessary in building your business.  Are you sometimes personally annoyed by all of the emails you receive each day?  Let’s keep that point in mind as you consider your email marketing strategy for your business moving forward.  I would also...
Email Marketing in Sales

Email Marketing in Sales

For most businesses, regardless of industry, some type of email marketing is necessary to sustain your sales.  Fact:  You will send a lot of emails that will go unanswered.  A lot!  Statistics show that maybe 1-5% of your emails will actually get a response when you...