Brand Bible Example

Marketing, Revenue Engine Optimization

What Is A Brand Bible? Does your company have a “Brand Bible”? Perhaps you use the term “brand guide,” but it’s the same concept. You can’t have revenue engine optimization without alignment within your marketing efforts.  Branding...

Rev Your Engine

Marketing

Rev your engine—your content engine, that is.  Content engines are a critical part of effectively marketing your business as it’s a composite of the people, processes and tools you use to deliver your marketing messages in a high quality, targeted, and...

How to Get Your Customer’s Attention

Marketing

The internet streets are busy.  It’s hard to get anyone’s attention unless you really have something they want or are specifically searching for.  Just imagine Times Square in New York City times a million—that’s the internet.  That’s why...