The B2B Buying Journey

The B2B Buying Journey

The B2B, or business to business, buying journey has an unwritten set of rules that should be acknowledged and considered when selling your products and services.  Many of our startups and small business owner clients voice frustrations with the selling process in...
Video: The Case of the “Leaky Sales Funnel”

Video: The Case of the “Leaky Sales Funnel”

Video: The Case of the “Leaky Sales Funnel”Recently, the CEO of TPM Focus, Monique Mills, led a strategic planning session for women business owners in Atlanta.  It was a full day of hands-on strategic planning held specifically to help them get a jump...
Cold Calling is for Suckers

Cold Calling is for Suckers

Cold Calling is not dead, but… You need more. You need more than the yellow pages and a phone. It’s 2018 and with caller ID and the ability to stop and block calls with the simple flick of a thumb, it’s harder now, more than ever, to reach people on...
Users or Customers? Which is it?

Users or Customers? Which is it?

Whether they are users or the customers, the question is: “What’s in it for me?”  Although many people won’t say that aloud, they’re thinking it anytime someone tries to sell them something. When you are communicating about your business,...
Most Important Skill for Entrepreneurs

Most Important Skill for Entrepreneurs

The most important skill any entrepreneur should have is the ability to sell.  This is directly related to being able to communicate effectively. If you can’t sell yourself, your product, or your service you’re out of business b4 you even get started. Click To Tweet...