1) LeBron James
2) The Browns
That’s it. One has a good connotation associated with it and the other…well, not so much.
What’s so great about Cleveland?
The mere mention of Cleveland as the location for launching TPM Focus Marketing has been met with questions, frowns, and confusion about why we chose there over all of the other places available to us, particularly with the parent company already being headquartered in Atlanta, Georgia. You must remember that there’s rich history in Cleveland that began way before LeBron or the Browns became the talk of the town.
It seems that when people think of Cleveland they only think of: 1) LeBron James 2) The Browns Click To Tweet
Like many Rust Belt cities, Cleveland went through tough times in the seventies. Who remembers when the Cuyahoga River caught fire back in the 1970s? It was a result of the amount of toxic pollution in those days. Cleveland was most known, like many Northern cities located on each of the Great Lakes, as a manufacturing hub and many families built longstanding wealth during those environmentally-challenging, yet prosperous years.
In fact, Cleveland is one of the original cities on the Social Register. The Social Register is famously known for its bi-annual listing of all of the country’s ‘old money’ families and the social elite. The Forbes family bought the publication back in the 1970’s and continued the tradition until it was sold to a private investor in 2014. Being on the Social Register was and still is a BIG DEAL, but it was certainly a discriminatory and inequitable selection process, so the luster of the Social Register waned in the 1990’s.
Statement from the new owner of The Social Register (2014):
“…the Social Register comprises a disproportionate share of very wealthy members. “Our members represent well over $1 trillion in net worth, but there are also many, many talented families in the arts, design, entertainment, culture, education, and civics…”
Cleveland consistently being a listed in The Social Register indicates that there is more than meets the eye for this city. The reality is that Cleveland has world-class institutions: museums, orchestra, theater, and universities. If you love great food, four distinct seasons (including lake effect snow in the winter), sailing, and an affordable cost of living, Cleveland is certainly a great option. Most importantly, as stated by the Founder of TPM Focus, Monique Mills:
“I see the opportunity in Cleveland. The city is ripe and ready for change and more years of economic prosperity, but this time in the digital age. It’s going to require some retraining, retooling, and reigniting of the entrepreneurial spirit in the communities. I want to build a business brand there to bring jobs and aid in economic growth of the city.
There is a large gap between the haves and the have-nots and we have an opportunity to create equitable opportunity for all. In this day and age of the internet, no one should be left behind due to access to technology or information to build a better life and legacy for themselves. TPM Focus Marketing can play a part in bridging the gap.
We’re hiring and training people to work for TPM Focus Marketing. Previous experience is not required. We’re investing in the community by training them in technology and inspiring entrepreneurship as well. It’s a win-win.”
If you love great food, four distinct seasons (including lake effect snow in the winter), sailing, and an affordable cost of living, Cleveland is certainly a great option. Click To Tweet
Crain’s Cleveland Business publication recently did an article titled “We’re getting our butts kicked”. It provides insight on where the city has opportunities for economic growth and diversity and inclusion efforts to assure the city is positioned to sustain and thrive into the future. The Founder of TPM Focus has decided that we will play a role in providing jobs and inspiration to the city.