Your business will die without digital marketing. This is not a threat, it’s a promise. With the increased busyness of everyone and the exponential growth and use of the internet, you absolutely must do digital marketing for your business or you will not make it. This goes for all industries and all business types. Digital marketing is by far the most effective, highest impact activity to building a sustainable business in today’s current economy.
Digital marketing is data-driven marketing. The internet combined with current software technologies enable you to know almost immediately if your marketing money is well spent. Digital marketing tools track analytics behind every view (called an impression), every click, every forward, every social media share, and so much more. Therefore, if something you’ve introduced to the marketplace doesn’t seem to resonate with your target audience, you can remove it and not waste your money or you can decide to try targeting another audience to test their interest.
Digital marketing has enabled flexibility in testing new ideas quite quickly, efficiently, and cheaply. So why not use it?
We know it’s a new thing for many and not quite understood by others. Some entrepreneurs have claimed to have lost a lot of money in digital marketing that didn’t provide them with any value. Let’s be clear: There is no magic formula to digital marketing. It’s meant to test and see what works for your specific business and then adding gas behind that working tactic. If digital marketing is done correctly, you’ll certainly have major financial gains behind your investment. It’s already been proven many times over and continues to be one of the top ways companies market and sell their services and products. The only thing that surpasses digital marketing is direct calling.
Long gone are the days of putting an ad in the yellow pages and waiting to see if anyone calls your business, and even if they did, you rarely knew how they found you. No more posting ads in a local (or even national!) magazine and hoping the magazine will be delivered to just the right people who will want to buy from you. Most people do everything online and rarely check their mail anymore. However, they do check their cell phones 50 times a day!
The world of business has changed drastically. Now, you can go directly to your customer’s inbox (their email) or their social media timeline (on Facebook, Twitter, LinkedIn, etc.) without a middleman involved at all. We’ve talked about email marketing before in a previous post, but that’s just one aspect of digital marketing. There are many other components that include social media, SEO (search engine optimization), content creation, SEM (search engine marketing), and more.
The best part about digital marketing is that you’ll find out immediately where business came from and if your strategies are working. This is an absolute dream come true! So why are you waiting to take advantage of the tools available to you? We specialize in helping startups and small businesses understand, create, and execute their digital marketing strategies. There is no copy and pasting in how we do things. Every business is different, so your strategies will be different as well.
Don’t procrastinate hoping that digital marketing will go away. In fact, it is guaranteed to expand as a requirement for business even more. You don’t have to do it yourself as the tools and rules to digital marketing are constantly changing. However, you need someone to do it for you if you want to remain in business profitably. The time to get started is now and we look forward to helping you propel your business into the future.
Have questions? Submit them to us using the form below.