How many times have you heard that?
TELLING IT LIKE IT IS
Here’s our thoughts on this:
There’s only 24 hours in a day. Your family life and your startup or small business will (and should!) take up the majority of it. These “pick your brain” meetings are mini-consultation sessions. If what you have to share is so exclusive, charge for it and invest the money into continuing to build your startup or grow your small business. Otherwise, politely decline and tend to your other commitments unless the meeting will also add value to what you’re working on. Eventually, if the requester is really serious about their entrepreneurial quest, they will either “Google it” or find someone else’s brain to pick to retrieve the information they are seeking.
These “pick your brain” meetings are mini-consultation sessions. If what you have to share is so exclusive, charge for it and invest the money into continuing to build your startup or grow your small business. Click To Tweet
YOU’VE PUT IN THE WORK, NOW THEY HAVE TO
There’s no doubt that there’s A LOT of research and learning involved when you become an entrepreneur and it’s never-ending. Some learning comes from experience while the rest may come from hours of reading or more expensively, formal education like an MBA at a university, a startup school, or other entrepreneurial programs. Either way, you’ve invested a lot of time learning what you know to become a successful entrepreneur and you should value your time.
The most common wisdom we share with entrepreneurs (particularly ones with startups): Prioritize spending the majority of your time actually building your business, with a concentration on acquiring paying customers and iterating on your product. This is very important to build your case for the viability of your business in the marketplace. Nothing trumps this.
Many times, it’s hard to make this a priority. The best way to combat it is to create a strategic, daily schedule for yourself, including each of your specific priorities for the day. In our business at TPM Focus, although we’re business consultants, we quite often fill a dual role as an accountability partner for many startup founders. Once the business strategy is in execution mode and the founder is seeing the progress in their business, it becomes very hard to put anything else above it. That’s when it becomes easy to politely decline these “Let’s grab some coffee/pick your brain” sessions.
So, the next time someone says, “Let’s grab some coffee”, the best way to overcome the doubt, guilt, and indecisiveness of these types of meeting requests is to begin executing and making real progress in your business.
Are you a founder that’s struggling with this? If so, you must figure out a plan to maximize your time and assist those who are seeking your services but not yet decided to become a customer. There are many ways to do this.
For example, we receive “pick your brain” requests at TPM Focus all the time. Our response is: While we don’t provide free consultations, we offer Clarity Calls. Here’s a link to learn more about them and how to schedule one with us.
Clarity Calls are the best way to receive valuable information from us that will answer the tough questions to help you move forward in your business. If you are not willing to make this small investment in your business, you can’t expect anyone else to. There is no way to build a successful business strictly from free consultations and resources. If that was possible, wouldn’t everyone do it? Think about it.
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