New Year, New Mindset…In 2018, we’re charging all business owners, big and small, startup and established, national and international, to put more energy into actively pursuing customers through direct sales instead of relying upon passive social media postings.
Hold on…we’re not bashing social media. It’s a very important part of sustaining a business. But honestly, it’s a passive way to ask people to do business with you. If you are struggling with sales, you need more than social media posts.
Ok, ok, this might seem harsh. You are, after all, doing your best to post every day and many times, multiple times per day. You’re working hard right?
Well, how’s that working for you? How much time and/or money is it costing you to acquire just one customer?
Chances are that if you’re only focused on posting on social media and not spending a ton on paid social media marketing, you’re not seeing the results you expect (or need) for your business to survive or thrive. Can we be honest here for a minute? This blog post might hit home for many and a mindset shift will be required.
This is What We Know For Sure
Fortune 5, Fortune 500, and Fortune 5000 companies ALL HAVE DEDICATED SALES TEAMS! They have hundreds and thousands of staff who go get sales for them. They go get their customers. They actively seek out those they can do business with. They call on those who can afford and make the decision to buy their product. They actively speak with prospects every single day of the year. Every day….except MAYBE holidays.
What This Doesn’t Mean for You
Since we predominantly work with startups and small businesses we know that most typically don’t have a dedicated sales team. There are several reasons for this that vary from business to business. So, no, this is not a challenge to go out and hire a dedicated sales team. This post is not condemning anyone for not having a sales team. This post is not a challenge to ramp up your email marketing, Facebook postings, tweets, or Instagram posts. No, you still need to maintain your marketing and communication channels. But, this is meant to remind business owners that there’s more. Businesses need to make sales a priority, not just social media ‘likes’.
New Mindset for the New Year
Keeping with the theme of this post: New Year, New Mindset, here’s the “New Mindset Challenge” from TPM Focus to you: Focus on getting your customers instead of waiting for them to come to you. This involves a PROACTIVE sales and business development process. Direct sales requires prospecting—finding potential customers who might be interested in what you’re selling. Business development requires prospecting–finding potential partners who might be interested in selling your product to their customer base in exchange for some type of compensation from you. It’s pretty awesome to have partners actively selling your product and improving awareness of your business among new audiences that didn’t know it existed! But as you can see, prospecting is required for both to be successful and it must be a priority in your new mindset for 2018 (and beyond!)
Now…GO GET YOUR CUSTOMERS!
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