Revenue engine optimization is what TPM Focus has been doing all along. Still, we’ve always described it in simple terms –syncing marketing, sales, technology, and customer success with revenue goals (finances). Now, more people are learning the phrase revenue optimization or revenue engine optimization, so expect to see it used more in our communications.
In 2020, TPM Focus clients are concentrating on making it to the top ranks of their industries, and to do that, they understand that their focus must be on revenue engine optimization.
What drives a business to the top of an industry? Customers.
How does a business attract customers? Marketing.
How does a business engage customers to buy? Sales.
What do companies use to facilitate communication, maintain contact records, manage customer service, marketing automation, analytics, and application development? Technology.
How do companies ensure customer satisfaction? Customer success strategy.
In this day of unprofitable, venture-backed companies that publicly fall apart right in front of everyone, it’s clear that most businesses realize now they have to get back to the basics–creating a profitable, sustainable business model. Sustainable business models must focus on revenue engine optimization.
How is your organization performing in bringing it all together? It’s challenging to do it with an internal team as there are biases and resistance to change inherent within every company, which is why there’s a rise in bringing in consultants. As we discussed in a previous post about the “Top 7 Reasons People Hire Consultants”, consultants are critical to driving change within an organization, and many times it determines the success or failure of meeting company goals.
Reach out to us if you’d like to continue this conversation.