Social media management is a buzz phrase right now. It’s floating all over the internet but what does it really mean? Are you too busy to manage your own social media?
Real relationships take real time and most small businesses owners don’t have the time to really be effective on social media. In order to do it right, you must spend hours trying to interact, engage, and provide value in order to make social media worth your time and provide a return on your investment in it.
Social media has made it possible to connect with and do business with people all over the world. However, you have to be online and be authentic to do so effectively. While many people still think social media is about putting posts on your page in a “set it and forget it” kind of action, those days are long gone! People want engagement and conversation. It’s now the way that communities are built and conversations begin and continue online.
Social media management is a full-time job for a specialized population—not just anyone can do it. If you are tempted to have your administrative assistant be responsible for all of their assignments PLUS your social media management, it’s not going to be an effective use of their time. There is certainly more to social media than ‘liking’ and ‘sharing’ posts. It takes strategy, marketing, copywriting, and creative skills and it also takes A LOT of time.
Sure, there are some technologies that enable you to automate postings to social media but nothing can replace human interaction. It’s clear when a comment or an account is a ‘bot’ and nothing can repair an online relationship once that is revealed about your brand. People want to be valued and only another human being can truly have and exhibit emotional intelligence, in real-time, online. That’s what makes us different at TPM Focus Marketing—we have real people managing all of our client accounts. Managing social media is not something you can scale 100%, but there are techniques we use to find a balance between using technology and assuring human interaction and authenticity in online engagements.
Instagram has IGTV— an app that gives you the ability to create and watch long-form vertical video on Instagram. Did you know about it before reading this blog post? The videos can be up to an hour-long on IGTV. This is an incredible opportunity for small business owners to engage a broader audience and cultivate more trust and loyalty from existing customers. Statistics show that the more you authentically engage, the more you are trusted. The best part about this feature release is that your video doesn’t have to be live! Many small business owners are intimidated by doing livestreams so this allows you to create videos, edit them, and then post at your convenience.
Previously, we did a post about how one can support small businesses without purchasing anything. How? Through ‘digital support’ on social media. This digital support of ‘liking’, ‘sharing’, and leaving comments extends the reach and influence of the small businesses’ messages. The social media platforms are constantly updating their algorithms to provide a better experience for the users, but many times this leaves the small business owner out in the cold trying to figure out a new strategy to acquire customers.
It’s time to be practical and strategic in your digital marketing efforts and most importantly, it’s time to experiment and take some risks. Surprisingly, only a small number of businesses run Facebook ads although it’s currently one of the single-most cheapest ways to market your business. Everyone must adapt to the change because social media isn’t going anywhere anytime soon. Right now there are over 2 Billion people on Facebook, the majority of which spend at least an hour a day on there. Will knowing this change your stance on investing more into your social media strategy and diverting your marketing budget to digital marketing? It should. If you don’t have time, this is where it’s important to consider social media management services. Yes, this should be a priority just as much as having a website for your business. It’s just as important.