You Need to Create Content

As a business owner in 2018, you surely hear the words: “You need to create content” more often than you’d like.  It’s a fancy way of saying, “Create things on the internet in the form of blog posts, podcasts, audio recordings, videos, and graphics that get people to notice you and engage with you online.”  It’s simple to say, but not as easy to put into action.  Creating content takes time—lots of time.  It should be planned out and have a complete strategy behind it.  Below are the Top 5 Questions you should answer before creating content.

Creating content takes time---lots of time. It should be planned out and have a complete strategy behind it. Click To Tweet

For each piece, ask yourself:

  1. Why are you creating it?
  2. Who are you creating it for?
  3. Why would the audience pay attention and find it valuable?
  4. What will the audience do with the value they find in it?
  5. How will your business benefit from it?

By focusing on those Top 5 questions, you can create a strategy for each piece of content you put out and avoid creating a lot of waste that doesn’t fulfill a purpose for your business or your audience.  Remember to focus on consistently creating value and the rest will fall into place.

By focusing on those Top 5 questions, you can create a strategy for each piece of content you distribute and avoid creating a lot of waste that doesn't fulfill a purpose for your business or your audience. Click To Tweet

Repurposing Content

There’s no reason to get overwhelmed with content creation.  There is certainly a direct relationship between the amount of content you create (valuable content, not just any content) and the amount of business you have.  Luckily, there are many ways to repurpose content—that is, repeatedly use it.

There is certainly a direct relationship between the amount of content you create (valuable content, not just any content) and the amount of business you have. Click To Tweet

For example:  You initially create a blog post about a certain topic. –>You can then create a YouTube video about the same information in the blog post. –>Moreover, you can create a complimentary graphic with a quote from the blog and post in your social media channels. –>From there, you can record an audio version of the blog post with additional commentary on the topic. –>Then, you can create a PDF file of the blog post with the Top 5 major points of it highlighted, and offer it for download to your audience. –>And finally, you can do a livestream (Facebook Live, Instagram Live, or Periscope) and discuss the topic of the blog post and share the link to the PDF download with your audience (which will help you build your email list!)

And this is only the beginning of examples of what can be done with one piece of content! 

Are you shocked?  Keep in mind that we have an unfair advantage.  We’re pretty good at this because of all of our years of experience and it’s one the reasons we launched TPM Focus Marketing this year.  We now help all small business owners up their marketing game using social media and innovative marketing tactics.

Reintroduce Yourself 

Sometimes your audience needs a reminder of who you are.  Recently, we created a new piece of content for TPM Focus that explains what we do.  It’s a brief video, less than a minute in duration, that reminds people of who were are and how we can help their business.  This is important to do quite often in your own business, particularly if you are active on social media and gain new followers every day.  People will forget who you are if you don’t tell them because there are so many distractions fighting for their attention.  You must present fresh new content to get the spotlight back on you, even if only for less than a minute.  Creating content around who you are and what you do will do just the trick.

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Need help with marketing or content creation?  Contact TPM Focus Marketing using the form below.