What’s so great about WordPress?
If you’ve recently decided to start a business, we’re pretty sure the first thing you thought about spending money on is…a website! Are we right?
And if you spoke to a web designer, we bet (with a 99.99999% chance) that they suggested a WordPress site to you. Are we onto something here?
It may seem cliche at this point if you’ve spoken to several website developers, but WordPress is really one of the easiest ways to build a website these days. In fact, 30% of websites on the internet are built on WordPress, some of which are websites of notable Fortune 500 companies. It’s quite remarkable that WordPress started out as a platform known for hosting blogs. Fortunately, it has come a long way since then–thanks to plugins.
WordPress is what we call a “dynamic website” meaning that when someone’s browser sends a request to your website (to view it), WordPress runs its code (which, by the way, is in PHP) on your website’s server and pulls information out of a database (WordPress uses MySQL for its database engine) to show it on the computer (or phone) screen of your website visitor. Sounds pretty simple? Nah? Well, it’s ok. Luckily, as the business owner, you don’t need to be able to describe the process, but its good to know what’s happening behind the scenes.
Why is WordPress so popular?
Here’s the catch to why WordPress is so popular: Before the popularity of WordPress, developers had to write the code that powers each website (some developers still prefer to do that! Yikes!), but the smart ones figured out that it’s not that serious. Unless there’s a major business case to support the reason to do so, it makes no sense ($$$) for your business to pay the expense of coding a website from scratch. In fact, if you go with a WordPress site, all you’ll need to do is provide the content (copy and images) that you want to be displayed.
What does this mean for you as the business owner?
- It means that you can have a website up and running in one day (or in as little as a few hours).
- It means that your website is more reliable and a lot safer (if you have good hosting and security) because WordPress spends A LOT (mucho dinero!) testing their product to assure it’s bug-free! No more spending hours of debugging code, which takes us back to how #1 is possible. By the way, we HIGHLY suggest WP Engine for hosting your WordPress site. It’s affordable, secure, reliable and high-quality hosting. Click here for more info to sign up.
- It means you (or someone you trust) can change the content on the website easily, at any time, from your own computer. It’s one of the worst situations to be dependent on a developer to change simple text on your website…avoid it at all costs.
So next time someone says, “Why don’t you just do a WordPress site?” you’ll know why they’re suggesting it. There are thousands of WordPress gurus out there who can build a website with their eyes closed (yes, really) and we have several of them in the TPM Focus network. Need one? Reach out to us below.