Yes, you’ve read the title of this post correctly—YouTube monetizes 2021. 

🤔What does that mean for you?

It means that channels with less than 1000 subscribers can’t earn money from YouTube, but YouTube is now placing ads there anyways and just not paying you for their presence.

🤔Why does this matter to you?

If you’re already struggling to get people to watch your channel, ads make it worse to retain attention and ruins the experience for them.

🤔What can you do?

Nothing. YouTube owns their platform. If you don’t like the rules, you have the option to leave the platform and build a brand on your owned platform (your website). Here at TPM Focus, we’ve always advised our clients to build their brand on platforms they don’t own (where everyone already spends time), but then from there send people to platforms they own. If you need a marketing strategy to reach your target audience efficiently and effectively, feel free to reach out to us.  TPM Focus Marketing is the marketing arm of TPM Focus and helps clients create and execute successful marketing strategies.